RADIO HIGH 92.7 FM poised to create history with its pan North Bengal presence, spanning across all the districts including Darjeeling, Jalpaiguri and Coochbehar and parts of Sikkim to reach over three million people. The company has taken FM radio as a medium of entertainment not only to the key towns in North Bengal but also to virgin markets that have never before experienced this medium of entertainment.
RADIO HIGH 92.7 FM has the capacity to touch every fourth person in this part of the country and every third urban populace. In short, RADIO HIGH 92.7 FM has the largest coverage from any private radio channel in North Bengal.
To address the competitive nature of Radio as a medium and to ensure the station stands out from the clutter; RADIO HIGH 92.7 FM has undertaken extensive research and in-depth analysis of the likes and dislikes of the listeners before putting together its innovative programs. Unique Auditorium Music Tests (AMT's) have been conducted across the region and over 1000 songs run past the sample audiences to verify both local flavor and city-connect. Based on these findings, the station airs all time hit and still hot favourite Bengali tunes, which are exclusively heard only on RADIO HIGH 92.7 FM. These music played span eras and genres so that it appeals to all and sundry. In blind tests conducted among different audience segments, the music mix of RADIO HIGH 92.7 FM was preferred over that of other existing FM stations in and around Siliguri.
RADIO HIGH 92.7 FM is North Bengal’s fastest growing radio station. One of the first stations to go on-air from Siliguri it began positioning itself as an effective medium for resurrecting Bengali music of yesteryears, which had successful CHR (Contemporary Hit Radio) and are still so endeared and listened with zeal. RADIO HIGH 92.7 FM has been more than successful in creating and molding the musical sense and listening pattern in Siliguri, Jalpaiguri and Coochbehar as is popularly acclaimed as “Always hit hai”.
Today, RADIO HIGH 92.7 FM is widely appreciated as “Uttarer gaan, Uttarer pran” that is ingrained in its programming philosophy and displayed by its RJ’s. It has emerged as the ‘Station for Expression’ for the common man. The station further strengthens this brand attitude by utilizing innovative and novel media to reach out to its listeners at various touch points in their daily lives.
The tremendous success of RADIO HIGH 92.7 FM and the accolades won by the station stands testimony to its huge popularity. RADIO HIGH 92.7 FM is clearly consolidating as the No.1 radio station in Siliguri based on the RAM research.
Besides innovative and fresh content, RADIO HIGH 92.7 FM has lined up a stunning array of RJ's who are the voice and personality of the channel. The RJ's have been selected after a careful and selective hunt. Key programmes are hosted by personalities like Rohit, Avijit, Nandini, Koyel, Diya, Joy, Tanya, Soumya, Snigdha etc. These celebrities interact with the listeners in their language; as they share their emotions, on a daily basis, adding to the aspirational appeal of the station. In addition to this, RADIO HIGH 92.7 FM also has a unique spiritual programme hosted in the morning by Aloke. And for the humor quotient, Abhinav and Pushkar tickle the listeners' funny bone.
RADIO HIGH 92.7 FM not only entertains but also informs and empowers the listener with utilities that one may take for granted. The station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener's time management and health.
Another important content strategy of the Station is "Acknowledgement of local heroes in our Society". RADIO HIGH 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.
The On-Air content revolves around the best of the world of Bengal and Bollywood. The promise on RADIO HIGH 92.7 FM is that every song is a superhit. All the music is researched to deliver on this promise. With the best talent in Radio in North Bengal, RADIO HIGH 92.7 FM is setting the benchmarks in the industry.
Our Vision is to be a leading North Bengal-centric-media company by delivering unique audiences through media vehicles like FM radio, event management and out-of-home media.
We have the following competitive strengths in our business:
  • Largest operating network highest listnership among private FM radio broadcasters in our catchment area
  • We have a track record of developing creative and innovative content and programming formats, which has helped us expand our base of listeners and advertisers.
  • Proven ability to successfully operate in diverse markets
  • We advertise and promote the brand through various media platforms including print and out-of-home media. Our on-ground events and on-air promotions have also helped enhance the recognition of RADIO HIGH 92.7 FM brand
  • We focus on understanding the needs of our advertisers and advertising agencies to offer customized advertising packages and marketing opportunities
  • We intend to maintain and enhance the leadership position of our radio station through continuous innovation, focused marketing, intensive brand building and exploiting the interactive nature of FM radio
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